Tu Madre Mi Suegrita

The term "Tu Madre" originates from two essential premises in Mexican culture: on one hand, the connection with the emotions evoked by the person who gives life and, through their wisdom, leaves an individual legacy that is later replicated in a society that shares similar paths, tastes, and feelings. On the other hand, the word "madre" is part of the expression of Mexicans in various contexts and meanings, all of which hold a sense of belonging to their roots, their people, culture, and a way of manifesting their being through their voice.

From a tradition, "Tu Madre Mi Suegrita" became an anecdote that generations have experienced and from which they can hardly escape. The correlation between a mother and a mother-in-law becomes one and the same, which is where the idyllic origin of the brand begins.

The fascination with spirits began long ago among family moments led by the family's patriarch, where complicity could be felt in the adult conversations around the table. Don Antonio, as a child, began to identify through the agave scents a story that would unfold years later.

There was never a lack of a spirit drink in those moments to share. Mrs. Elena took the opportunity to delight her palate with a taste, selfishly removing the tequila bottle before it was completely consumed. This sensation of life in every sip was evoked by the nectar of agave. As time passed, her son's boyfriend, the provider of this experience, became a key piece within her greatest affections, bringing those memorable moments to life. Quickly, people began to refer to the tequila as "El tequila de Tu Madre" and others as "El tequila de Mi Suegra," alluding to their own experiences and using a bit of double meaning to bring joy to every friendly encounter.

Don Antonio never forgot these moments, which became part of his story and that of every couple where the figures of the mother and mother-in-law are indispensable. That is why, upon achieving his dream of creating a tequila, he named it Tu Madre Mi Suegrita in honor of those lived anecdotes.